Innovation by Subtraction
Radical Simplification
Driving innovation simply, effectively and intentionally. A three step algorithm plus three secret ingredients to systematically guide your organization to become more innovative.
STEP 1
Question & delete everything possible
STEP 2
Simplify & optimize manually, then add speed
STEP 3
Automate last
INGREDIENT 1
Expand the view to include the entire customer journey or process
INGREDIENT 2
Inject urgency & accountability
INGREDIENT 3
Eat your own dog food
STEP 1
Question & delete everything possible 
STEP 2
Simplify & optimize
manually, then add speed 
STEP 3
Automate last
INGREDIENT 1
Expand the view to include the entire customer journey or process
INGREDIENT 2
Inject urgency & accountability
INGREDIENT 3
Eat your own dog food